Mastry set out to debut its app through a transformative and immersive experience designed to deeply resonate with creatives.
Our goal was to create an event that not only introduced the app but positioned Mastry as a trailblazer in the wellness space, demonstrating its ability to unlock elevated states of creativity and performance.
To realize this vision and position Mastry, we collaborated with renowned industry leaders such as Alo, SuperRare, and Cloudwater—brands whose ethos seamlessly aligned with our mission
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MASTRY FT.
ALO X SUPERRARE
MASTRY FT.
ALO X SUPERRARE
MASTRY FT.
ALO X SUPERRARE
Our strategic approach aimed to craft an experience deeply rooted in contemporary culture positioning Mastry at the forefront of innovation within the media landscape.
SUPERRARE Spotlight:
BREATHWORK-INSPIRED CREATIONS
Prior to the event, bespoke sessions were meticulously crafted for visionary artists, including prominent creators from SuperRare.
These sessions used Mastry breathwork to guide participants through a transformative creative process, culminating in the conceptualization of exclusive NFTs.
The resulting artworks were unveiled and showcased at the event, where they were made available for acquisition.
Guests were led on a live breathwork journey by Mastry’s founder, enhanced by live vocal performances and Beyoncé’s string quartet, allowing the to experience the impact of Mastry in real time.
SOUNDS BY
AMEME
+
EAGLES & BUTTERFLIES
SOUNDS BY
AMEME
+
EAGLES & BUTTERFLIES
SOUNDS BY
AMEME
+
EAGLES & BUTTERFLIES
As night fell, Amémé, fresh off the Coachella Stage, introduced Tulum-inspired sounds at the residence beach club, alongside Eagles & Butterflies.
Culinary artistry was provided by a celebrity chef and master mixologists, leaving guests in awe of every sensory detail.
Partnering with a top-tier PR firm, we ensured an audience of celebrities, influential figures, and leaders from art, music, and high performance. The event not only marked Mastry’s debut but positioned it as an essential force within the realms of creativity and transformation.
